Advert Glasses

A concept to reduce the impact of adverts on daily life

 

Advert Glasses was a concept to block out unnecessary visual information. Instead of our brain being forced to subconsciously process and suppress this useless information, the Glasses would perform the same functions and leave your mind free for thought.

People have become accustomed to the visual noise of today's world. Our brains process a large deal of useless information which is automatically discarded.

 

We design computers in a way to maximise their potential by streamlining the processes to filter out unnecessary tasks. What if there was a product which would filter out unnecessary data before our brain had to..?

The concept was to allow us to escape from visual noise to slow down your life and thoughts for a to allow your mind to relax. Our lifestyle is hectic enough without the added complication of visual and audible noise in the world, the advert glasses aims to minimize the impact of unnecessary information on our reality. This project and philosophy lead onto the Heart concept.